{"id":1487,"date":"2026-03-06T09:14:05","date_gmt":"2026-03-06T00:14:05","guid":{"rendered":"https:\/\/www.crtm.co.jp\/media\/?p=1487"},"modified":"2026-03-06T09:14:06","modified_gmt":"2026-03-06T00:14:06","slug":"post-1487","status":"publish","type":"post","link":"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/","title":{"rendered":"\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u6d3b\u7528\u8853\uff5c\u9867\u5ba2\u306e\u8a8d\u8b58\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u9032\u5316\u3055\u305b\u308b"},"content":{"rendered":"\n<p 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class=\"wp-image-861\"\/><\/a><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" 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title=\"STEP1\uff1a\u524d\u63d0\u3068\u306a\u308b\u9867\u5ba2\u7406\u89e3\u3068\u60c5\u5831\u53ce\u96c6\uff08\u73fe\u72b6\u5206\u6790\u3068\u7af6\u5408\u6bd4\u8f03\uff09\">STEP1\uff1a\u524d\u63d0\u3068\u306a\u308b\u9867\u5ba2\u7406\u89e3\u3068\u60c5\u5831\u53ce\u96c6\uff08\u73fe\u72b6\u5206\u6790\u3068\u7af6\u5408\u6bd4\u8f03\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#STEP2%EF%BC%9A%E6%AE%B5%E9%9A%8E%E5%AE%9A%E7%BE%A9%E3%81%A8KPI%E8%A8%AD%E5%AE%9A%EF%BC%88%E6%8C%87%E6%A8%99%E3%81%AE%E8%A8%AD%E8%A8%88%EF%BC%89\" title=\"STEP2\uff1a\u6bb5\u968e\u5b9a\u7fa9\u3068KPI\u8a2d\u5b9a\uff08\u6307\u6a19\u306e\u8a2d\u8a08\uff09\">STEP2\uff1a\u6bb5\u968e\u5b9a\u7fa9\u3068KPI\u8a2d\u5b9a\uff08\u6307\u6a19\u306e\u8a2d\u8a08\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" 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><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E8%AA%8D%E7%9F%A5%E3%83%BB%E8%88%88%E5%91%B3%E6%AE%B5%E9%9A%8E%E3%81%AE%E6%96%BD%E7%AD%96%EF%BC%88%E5%BA%83%E5%91%8A%E3%82%84%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E8%A8%AD%E8%A8%88%EF%BC%89\" title=\"\u8a8d\u77e5\u30fb\u8208\u5473\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u8a08\uff09\">\u8a8d\u77e5\u30fb\u8208\u5473\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u8a08\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E6%AF%94%E8%BC%83%E3%83%BB%E8%A9%95%E4%BE%A1%E6%AE%B5%E9%9A%8E%E3%81%AE%E6%96%BD%E7%AD%96%EF%BC%88%E9%81%95%E3%81%84%E3%81%AE%E8%A6%8B%E3%81%88%E3%82%8B%E5%8C%96%EF%BC%89\" title=\"\u6bd4\u8f03\u30fb\u8a55\u4fa1\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u9055\u3044\u306e\u898b\u3048\u308b\u5316\uff09\">\u6bd4\u8f03\u30fb\u8a55\u4fa1\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u9055\u3044\u306e\u898b\u3048\u308b\u5316\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E8%B3%BC%E5%85%A5%E3%83%BB%E5%B0%8E%E5%85%A5%E6%AE%B5%E9%9A%8E%E3%81%AE%E6%96%BD%E7%AD%96%EF%BC%88%E7%8E%87%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%E4%BD%93%E9%A8%93%E8%A8%AD%E8%A8%88%EF%BC%89\" title=\"\u8cfc\u5165\u30fb\u5c0e\u5165\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u7387\u3092\u4e0a\u3052\u308b\u4f53\u9a13\u8a2d\u8a08\uff09\">\u8cfc\u5165\u30fb\u5c0e\u5165\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u7387\u3092\u4e0a\u3052\u308b\u4f53\u9a13\u8a2d\u8a08\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E4%BD%BF%E7%94%A8%E5%BE%8C%E3%83%BB%E6%BA%80%E8%B6%B3%E6%AE%B5%E9%9A%8E%E3%81%AE%E6%96%BD%E7%AD%96%EF%BC%88%E6%94%B9%E5%96%84%E3%81%A8%E6%8E%A8%E5%A5%A8%E3%81%AE%E9%80%A3%E9%8E%96%EF%BC%89\" title=\"\u4f7f\u7528\u5f8c\u30fb\u6e80\u8db3\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u6539\u5584\u3068\u63a8\u5968\u306e\u9023\u9396\uff09\">\u4f7f\u7528\u5f8c\u30fb\u6e80\u8db3\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u6539\u5584\u3068\u63a8\u5968\u306e\u9023\u9396\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E5%88%86%E6%9E%90%E3%81%A8%E6%94%B9%E5%96%84%E3%81%AE%E6%96%B9%E6%B3%95\" title=\"\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u5206\u6790\u3068\u6539\u5584\u306e\u65b9\u6cd5\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u5206\u6790\u3068\u6539\u5584\u306e\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E5%8F%96%E3%82%8A%E6%96%B9%E3%81%A8%E6%8C%87%E6%A8%99%E8%A8%AD%E8%A8%88\" title=\"\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u65b9\u3068\u6307\u6a19\u8a2d\u8a08\">\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u65b9\u3068\u6307\u6a19\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E6%9B%B4%E6%96%B0%E3%82%BF%E3%82%A4%E3%83%9F%E3%83%B3%E3%82%B0%E3%81%A8AB%E3%83%86%E3%82%B9%E3%83%88%E3%81%AE%E9%80%B2%E3%82%81%E6%96%B9\" title=\"\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u66f4\u65b0\u30bf\u30a4\u30df\u30f3\u30b0\u3068A\/B\u30c6\u30b9\u30c8\u306e\u9032\u3081\u65b9\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u66f4\u65b0\u30bf\u30a4\u30df\u30f3\u30b0\u3068A\/B\u30c6\u30b9\u30c8\u306e\u9032\u3081\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E5%A4%B1%E6%95%97%E3%81%97%E3%82%84%E3%81%99%E3%81%84%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%E3%81%A8%E5%9B%9E%E9%81%BF%E7%AD%96\" title=\"\u5931\u6557\u3057\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u56de\u907f\u7b56\">\u5931\u6557\u3057\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u56de\u907f\u7b56<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span><strong>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3068\u306f\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"428\" src=\"https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/02\/12-7\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3068\u306f\uff1f.jpg\" alt=\"\" class=\"wp-image-1502\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A6%82%E8%A6%81%E3%81%A8%E4%BD%8D%E7%BD%AE%E3%81%A5%E3%81%91\"><\/span><strong>\u6982\u8981\u3068\u4f4d\u7f6e\u3065\u3051<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u304c\u300c\u77e5\u899a\u300d\u2192\u300c\u8a8d\u77e5\u300d\u2192\u300c\u8208\u5473\u300d\u2192\u300c\u6bd4\u8f03\u300d\u2192\u300c\u8cfc\u5165\u300d\u2192\u300c\u4f7f\u7528\u300d\u2192\u300c\u6e80\u8db3\u300d\u3068\u9032\u3080\u6d41\u308c\u3092\u571f\u53f0\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3059\u308b\u8003\u3048\u65b9\u3067\u3059\u3002<br>\u6bb5\u968e\u3054\u3068\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3084\u65bd\u7b56\u30fbKPI\u30fb\u30c8\u30fc\u30af\u3092\u305d\u308d\u3048\u3001\u5168\u4f53\u50cf\u3092\u5171\u6709\u3057\u307e\u3059\u3002\u72d9\u3044\u306f<strong>\u201c\u9867\u5ba2\u306e\u982d\u306e\u4e2d\u306e\u5909\u5316\u201d\u306b\u3001\u4f01\u696d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u4f53\u9a13\u3092\u304d\u3061\u3093\u3068\u5408\u308f\u305b\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"698\" src=\"https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/02\/H2\u300c\u5185\u898b\u306e\u7533\u3057\u8fbc\u307f\u304b\u3089\u6210\u7d04\u307e\u3067\u306e\u5168\u4f53\u7684\u306a\u6d41\u308c\u300d\u2192-\u898b\u51fa\u3057\u76f4\u4e0b\uff08STEP\u30d6\u30ed\u30c3\u30af\u306e\u524d\u306b\u7f6e\u304f\u3068\u7406\u89e3\u304c\u65e9\u3044\uff09-visual-selection.png\" alt=\"\u56f3\u89e3\u633f\u5165\u5019\u88dc\uff08\u56e0\u679c\u95a2\u4fc2\u30fb\u6d41\u308c\uff09\uff1a\u30d5\u30ed\u30fc\u30c1\u30e3\u30fc\u30c8\u300c\u77e5\u899a\u2192\u8a8d\u77e5\u2192\u8208\u5473\u2192\u6bd4\u8f03\u2192\u8cfc\u5165\u2192\u4f7f\u7528\u2192\u6e80\u8db3\u300d\u306b\u5404\u6bb5\u968e\u306e\u300c\u5fc5\u8981\u60c5\u5831\u30fb\u65bd\u7b56\u30fbKPI\u300d\u3092\u7d10\u3065\u3051\" class=\"wp-image-1506\" style=\"width:507px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E8%A6%81%E7%B4%A0%EF%BC%88%E7%9F%A5%E8%A6%9A%E3%83%BB%E8%AA%8D%E7%9F%A5%E3%83%BB%E8%88%88%E5%91%B3%E3%83%BB%E6%AF%94%E8%BC%83%E3%83%BB%E8%B3%BC%E5%85%A5%E3%83%BB%E6%BA%80%E8%B6%B3%EF%BC%89\"><\/span><strong>\u30e2\u30c7\u30eb\u306e\u8981\u7d20\uff08\u77e5\u899a\u30fb\u8a8d\u77e5\u30fb\u8208\u5473\u30fb\u6bd4\u8f03\u30fb\u8cfc\u5165\u30fb\u6e80\u8db3\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u5404\u6bb5\u968e\u3067\u306f\u300c\u4f55\u304c\u5909\u308f\u308b\u304b\u300d\u3068\u300c\u6b21\u306b\u9032\u3080\u6761\u4ef6\u300d\u3092\u306f\u3063\u304d\u308a\u6c7a\u3081\u307e\u3059\u3002\u77e5\u899a\u30fb\u8a8d\u77e5\u30fb\u8208\u5473\u30fb\u6bd4\u8f03\u30fb\u8cfc\u5165\u30fb\u6e80\u8db3\u306e6\u3064\u306e\u8981\u7d20\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u77e5\u899a\uff1a\u5b58\u5728\u3092\u77e5\u308b<\/li>\n\n\n\n<li>\u8a8d\u77e5\uff1a\u4fa1\u5024\u304c\u308f\u304b\u308b<\/li>\n\n\n\n<li>\u8208\u5473\uff1a\u81ea\u5206\u3054\u3068\u5316<\/li>\n\n\n\n<li>\u6bd4\u8f03\uff1a\u9055\u3044\u3092\u898b\u6975\u3081\u308b<\/li>\n\n\n\n<li>\u8cfc\u5165\uff1a\u6c7a\u3081\u308b\u30fb\u9032\u3081\u308b<\/li>\n\n\n\n<li>\u4f7f\u7528\uff1a\u4f53\u9a13\u3067\u78ba\u304b\u3081\u308b<\/li>\n\n\n\n<li>\u6e80\u8db3\uff1a\u7d9a\u3051\u308b\u30fb\u52e7\u3081\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0a\u306e\u3088\u3046\u306a\u72b6\u614b\u3067\u3059\u3002\u6bb5\u968e\u306e\u5883\u76ee\u3092\u66d6\u6627\u306b\u305b\u305a\u306b\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001KPI\u3068\u65bd\u7b56\u306b\u305a\u308c\u304c\u751f\u3058\u306b\u304f\u304f\u3001\u4e00\u8cab\u6027\u304c\u4fdd\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84%E3%81%A8%E9%80%A3%E6%90%BA\"><\/span><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306e\u9055\u3044\u3068\u9023\u643a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3068\u306e\u3061\u304c\u3044\u306f\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u3055\u308c\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u63a5\u70b9\u3084\u884c\u52d5\u306e\u6642\u7cfb\u5217\u3001\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u5fc3\u7406\u72b6\u614b\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u307e\u3059\u3002\u307e\u305f\u4e21\u8005\u306f\u88dc\u5b8c\u95a2\u4fc2\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u304c\u300c\u5834\u6240\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u300d\u3001\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u304c\u300c\u982d\u306e\u4e2d\u306e\u72b6\u614b\u300d\u3092\u8868\u3057\u307e\u3059\u3002\u5a92\u4f53\u914d\u5206\u3001\u4f53\u9a13\u8a2d\u8a08\u3001\u30c8\u30fc\u30af\u306e\u51fa\u3057\u5206\u3051\u306f\u4e21\u65b9\u3092\u30bb\u30c3\u30c8\u3067\u898b\u308b\u3068\u52b9\u679c\u304c\u4f38\u3073\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E3%81%86%E7%90%86%E7%94%B1%E3%81%A8%E5%8A%B9%E6%9E%9C%E3%83%BB%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span><strong>\u4f7f\u3046\u7406\u7531\u3068\u52b9\u679c\u30fb\u30e1\u30ea\u30c3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bb5\u968e\u3054\u3068\u306bKPI\u3092\u7f6e\u3051\u308b\u306e\u3067\u3001\u8a70\u307e\u308a\u3069\u3053\u308d\u304c\u4e00\u76ee\u3067\u308f\u304b\u308b<\/li>\n\n\n\n<li>\u65bd\u7b56\u306e\u5f79\u5272\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u304c\u7279\u5b9a\u3057\u3084\u3059\u3044<\/li>\n\n\n\n<li>\u30c8\u30fc\u30af\u304c\u6bb5\u968e\u5225\u306b\u7d71\u4e00\u3055\u308c\u3001\u5c5e\u4eba\u5316\u304c\u6291\u3048\u3089\u308c\u308b<\/li>\n\n\n\n<li>\u958b\u767a\u30fb\u55b6\u696d\u30fbCS\u304c\u540c\u3058\u8a2d\u8a08\u56f3\u3067\u52d5\u3051\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u7d50\u679c\u3001\u30e0\u30c0\u65bd\u7b56\u3092\u6e1b\u3089\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u7406\u89e3\u3068\u6e80\u8db3\u306e\u4e21\u65b9\u3092\u4f38\u3070\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E4%BD%9C%E3%82%8A%E6%96%B9%E3%81%A8%E8%A8%AD%E8%A8%88%E3%81%AE%E6%B5%81%E3%82%8C\"><\/span><strong>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u4f5c\u308a\u65b9\u3068\u8a2d\u8a08\u306e\u6d41\u308c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP1%EF%BC%9A%E5%89%8D%E6%8F%90%E3%81%A8%E3%81%AA%E3%82%8B%E9%A1%A7%E5%AE%A2%E7%90%86%E8%A7%A3%E3%81%A8%E6%83%85%E5%A0%B1%E5%8F%8E%E9%9B%86%EF%BC%88%E7%8F%BE%E7%8A%B6%E5%88%86%E6%9E%90%E3%81%A8%E7%AB%B6%E5%90%88%E6%AF%94%E8%BC%83%EF%BC%89\"><\/span><strong>STEP1\uff1a\u524d\u63d0\u3068\u306a\u308b\u9867\u5ba2\u7406\u89e3\u3068\u60c5\u5831\u53ce\u96c6\uff08\u73fe\u72b6\u5206\u6790\u3068\u7af6\u5408\u6bd4\u8f03\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u306f\u3058\u3081\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u30fb\u73fe\u72b6\u306e\u8a8d\u8b58\u30fb\u7af6\u5408\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u62bc\u3055\u3048\u307e\u3059\u3002\u4e00\u6b21\u60c5\u5831\uff08\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u55b6\u696d\u30fbCS\u30ed\u30b0\u3001\u691c\u7d22\u30af\u30a8\u30ea\u3001\u30b5\u30a4\u30c8\u884c\u52d5\uff09\u3068\u4e8c\u6b21\u60c5\u5831\uff08\u5e02\u5834\u30ec\u30dd\u30fc\u30c8\u3001\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u4f7f\u3046\u8a00\u8449\u3092\u96c6\u3081\u307e\u3059\u3002\u5927\u4e8b\u306a\u306e\u306f\u201c\u9867\u5ba2\u306e\u8a9e\u5f59\u201d\u3067\u6bb5\u968e\u3092\u540d\u4ed8\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u304b\u3089\u5546\u8ac7\u3001\u5c0e\u5165\u5f8c\u307e\u3067\u8a00\u3044\u56de\u3057\u304c\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP2%EF%BC%9A%E6%AE%B5%E9%9A%8E%E5%AE%9A%E7%BE%A9%E3%81%A8KPI%E8%A8%AD%E5%AE%9A%EF%BC%88%E6%8C%87%E6%A8%99%E3%81%AE%E8%A8%AD%E8%A8%88%EF%BC%89\"><\/span><strong>STEP2\uff1a\u6bb5\u968e\u5b9a\u7fa9\u3068KPI\u8a2d\u5b9a\uff08\u6307\u6a19\u306e\u8a2d\u8a08\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u306b\u3001\u5404\u6bb5\u968e\u306e\u300c\u9032\u884c\u6761\u4ef6\u300d\u3068\u300c\u8a08\u6e2c\u3059\u308bKPI\u300d\u3092\u30bb\u30c3\u30c8\u3067\u6c7a\u5b9a\u3057\u307e\u3059\u3002<br>\u4e0b\u8a18\u306fBtoB\u306e\u4e00\u4f8b\u3067\u3059\u304c\u3001BtoC\u3067\u3082\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u306f\u540c\u3058\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">\u6bb5\u968e<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u9867\u5ba2\u306e\u8a8d\u8b58<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u9032\u884c\u6761\u4ef6<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u4e3b\u306aKPI<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u4e3b\u306a\u30e1\u30c7\u30a3\u30a2\/\u63a5\u70b9<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">\u77e5\u899a<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u30ab\u30c6\u30b4\u30ea\u306e\u5b58\u5728\u3092\u77e5\u308b<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u521d\u56de\u9732\u51fa<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u30ea\u30fc\u30c1\u3001IMP<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u5e83\u544a\u3001SNS\u3001PR<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u8a8d\u77e5<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u4fa1\u5024\u304c\u308f\u304b\u308b<\/td><td class=\"has-text-align-left\" data-align=\"left\">2\u56de\u4ee5\u4e0a\u63a5\u89e6<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u6709\u52b9\u30ea\u30fc\u30c1\u3001CTR<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u8a18\u4e8b\u3001\u52d5\u753b<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u8208\u5473<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u81ea\u5206\u3054\u3068\u5316<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u8cc7\u6599DL\u306a\u3069<\/td><td class=\"has-text-align-left\" data-align=\"left\">MQL\u3001\u6ede\u5728\u6642\u9593<\/td><td class=\"has-text-align-left\" data-align=\"left\">LP\u3001\u30a6\u30a7\u30d3\u30ca\u30fc<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u6bd4\u8f03<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u9055\u3044\u3092\u898b\u6975\u3081\u308b<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u6bd4\u8f03\u8cc7\u6599\u95b2\u89a7<\/td><td class=\"has-text-align-left\" data-align=\"left\">SQO\u3001\u52dd\u7387<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u8cfc\u5165<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u6c7a\u3081\u308b\u30fb\u9032\u3081\u308b<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u898b\u7a4d\/\u7a1f\u8b70<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u53d7\u6ce8\u7387\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u5546\u8ac7\u3001\u30c8\u30e9\u30a4\u30a2\u30eb<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u4f7f\u7528<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u4f53\u9a13\u3067\u78ba\u304b\u3081\u308b<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u521d\u56de\u30a2\u30af\u30c6\u30a3\u30d6<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u5229\u7528\u7387\u3001NPS<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u30d7\u30ed\u30c0\u30af\u30c8\u3001CS<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u6e80\u8db3<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u7d9a\u3051\u308b\u30fb\u52e7\u3081\u308b<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u30ea\u30d4\u30fc\u30c8<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u518d\u8cfc\u5165\u7387\u3001LTV<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u30b5\u30af\u30bb\u30b9\u3001UGC<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u306f\u300c\u6b21\u6bb5\u968e\u3078\u306e\u79fb\u884c\u7387\u300d\u3092\u6700\u512a\u5148\u3067\u8a2d\u8a08\u3057\u3001\u6708\u6b21\u3067\u3069\u3053\u304c\u8a70\u307e\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP3%EF%BC%9A%E3%83%88%E3%83%BC%E3%82%AF%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%97%E3%83%88%E3%81%A8%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E8%A8%AD%E8%A8%88\"><\/span><strong>STEP3\uff1a\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u8a2d\u8a08<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bb5\u968e\u304c\u5909\u308f\u308c\u3070\u3001\u4f1d\u3048\u308b\u5185\u5bb9\u3082\u5909\u308f\u308a\u307e\u3059\u3002\u77e5\u899a\u3067\u306f\u300c\u30ab\u30c6\u30b4\u30ea\u306e\u610f\u5473\u300d\u3001\u8a8d\u77e5\u3067\u306f\u300c\u306a\u305c\u4eca\u304b\u300d\u3001\u8208\u5473\u3067\u306f\u300c\u81ea\u5206\u306b\u3069\u3046\u52b9\u304f\u304b\u300d\u3001\u6bd4\u8f03\u3067\u306f\u300c\u9055\u3044\u306e\u6839\u62e0\u300d\u3001\u8cfc\u5165\u3067\u306f\u300c\u4e0d\u5b89\u306e\u89e3\u6d88\u300d\u3001\u4f7f\u7528\u3067\u306f\u300c\u65e9\u671f\u306e\u6210\u529f\u4f53\u9a13\u300d\u3001\u6e80\u8db3\u3067\u306f\u300c\u62e1\u5f35\u63d0\u6848\u3068\u79f0\u8cdb\u306e\u5834\u300d\u3092\u7528\u610f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u6bb5\u968e\u306e\u201c1\u679a\u30b9\u30af\u30ea\u30d7\u30c8\u201d\u3092\u5171\u901a\u5316\u3059\u308b\u3068\u3001\u73fe\u5834\u306e\u8a00\u3044\u56de\u3057\u304c\u305d\u308d\u3044\u3001\u6210\u679c\u304c\u5b89\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP4%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E9%80%A3%E6%90%BA%E3%81%A8%E9%81%8B%E7%94%A8%E4%BD%93%E5%88%B6%EF%BC%88%E6%B3%A8%E6%84%8F%E7%82%B9%E3%83%BB%E3%83%87%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%EF%BC%89\"><\/span><strong>STEP4\uff1a\u30c7\u30fc\u30bf\u9023\u643a\u3068\u904b\u7528\u4f53\u5236\uff08\u6ce8\u610f\u70b9\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u7d50\u679c\u304c\u51fa\u308b\u306e\u306f\u904b\u7528\u3057\u3066\u304b\u3089\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u904b\u7528\u3057\u3066\u3044\u304f\u4e2d\u3067\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u306e\u306f\u3001\u30c7\u30fc\u30bf\u306e\u5206\u65ad\u30fb\u6bb5\u968e\u306e\u4f5c\u308a\u904e\u304e\u30fb\u6307\u6a19\u306e\u76db\u308a\u904e\u304e\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30fbCS\u30fb\u958b\u767a\u3067\u300c\u6bb5\u968e\u5b9a\u7fa9\u300d\u3068\u300c\u66f4\u65b0\u30eb\u30fc\u30eb\u300d\u3092\u5171\u6709\u3057\u3001\u30bf\u30b0\u547d\u540d\u3001\u8a08\u6e2c\u306e\u7c92\u5ea6\u3001KPI\u6570\uff08\u5404\u6bb5\u968e \u6700\u59273\u3064\uff09\u3092\u53b3\u5b88\u3057\u307e\u3059\u3002\u77ed\u671f\u9593\u3067\u306f\u898b\u3048\u306b\u304f\u3044\u306e\u3067\u3001\u56db\u534a\u671f\u5358\u4f4d\u3067\u8a55\u4fa1\u8a2d\u8a08\u3092\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.crtm.co.jp\/contact\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"347\" src=\"https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2025\/04\/CRTM\u30b3\u30f3\u30bf\u30af\u30c8\u30d0\u30ca\u30fc.png\" alt=\"\" class=\"wp-image-861\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%90%84%E6%AE%B5%E9%9A%8E%E3%81%A7%E3%81%AE%E6%9C%80%E9%81%A9%E6%96%BD%E7%AD%96%E3%81%A8%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AE%E5%85%B7%E4%BD%93%E4%BE%8B\"><\/span><strong>\u5404\u6bb5\u968e\u3067\u306e\u6700\u9069\u65bd\u7b56\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u4f8b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%AA%8D%E7%9F%A5%E3%83%BB%E8%88%88%E5%91%B3%E6%AE%B5%E9%9A%8E%E3%81%AE%E6%96%BD%E7%AD%96%EF%BC%88%E5%BA%83%E5%91%8A%E3%82%84%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E8%A8%AD%E8%A8%88%EF%BC%89\"><\/span><strong>\u8a8d\u77e5\u30fb\u8208\u5473\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u8a08\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a8d\u77e5\u3084\u8208\u5473\u6bb5\u968e\u3067\u306e\u65bd\u7b56\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8a8d\u77e5\u5411\u3051<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u30ab\u30c6\u30b4\u30ea\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u52d5\u753b\u5e83\u544a\u3084\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3001\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u8a18\u4e8b\u306a\u3069\u3002\u4e0a\u6bb5KPI\u306f\u6709\u52b9\u30ea\u30fc\u30c1\u3084\u60f3\u8d77<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u8208\u5473\u5411\u3051<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u30da\u30eb\u30bd\u30ca\u5225LP\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u52b9\u679c\u8a66\u7b97\u30b7\u30fc\u30c8\u306a\u3069\u81ea\u5206\u3054\u3068\u5316\u306e\u8d77\u70b9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u8981\u70b9\u3068\u3057\u3066\u306f\u3001\u3010\u8208\u5473\u306e\u8a00\u8a9e\u5316\u2192\u89e3\u6c7a\u306e\u539f\u7406\u2192\u81ea\u5206\u3054\u3068\u5316\u306e\u8cea\u554f\u3011\u3092\u3082\u3068\u306b\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u8a08\u6e2c\u3059\u308b\u969b\u306b\u306f\u3001\u6ede\u5728\u6642\u9593\u30fb\u30b9\u30af\u30ed\u30fc\u30eb\u30fb\u518d\u6765\u30fb\u8cc7\u6599DL\u7387\u3067\u6b21\u6bb5\u968e\u3092\u5224\u5b9a\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AF%94%E8%BC%83%E3%83%BB%E8%A9%95%E4%BE%A1%E6%AE%B5%E9%9A%8E%E3%81%AE%E6%96%BD%E7%AD%96%EF%BC%88%E9%81%95%E3%81%84%E3%81%AE%E8%A6%8B%E3%81%88%E3%82%8B%E5%8C%96%EF%BC%89\"><\/span><strong>\u6bd4\u8f03\u30fb\u8a55\u4fa1\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u9055\u3044\u306e\u898b\u3048\u308b\u5316\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u8f03\u3084\u8a55\u4fa1\u6bb5\u968e\u3067\u306e\u65bd\u7b56\u3067\u306f\u3001\u7af6\u5408\u6bd4\u8f03\u8868\u3084\u30ec\u30d3\u30e5\u30fc\u306e\u5f15\u7528\u306a\u3069\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7af6\u5408\u6bd4\u8f03\u8868\uff08\u6a5f\u80fd\u3001TCO\u3001\u5c0e\u5165\u30ea\u30b9\u30af\uff09<\/li>\n\n\n\n<li>\u696d\u754c\u5225\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u52d5\u753b\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u5f15\u7528\u306a\u3069\u201c\u304a\u5ba2\u69d8\u306e\u8a00\u8449\u201d<\/li>\n\n\n\n<li>\u53cd\u8a3c\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u8aa4\u89e3\u3084\u4e0d\u5b89\u3092\u5148\u56de\u308a\u3057\u3066\u89e3\u6d88<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u8981\u70b9\u3068\u3057\u3066\u306f\u300cKPI\u306f\u5de5\u657030\uff05\u524a\u6e1b\u3068NPS+10\u3067\u3088\u3044\u3067\u3059\u304b\uff1f\u300d\u306a\u3069\u5224\u65ad\u57fa\u6e96\u306e\u5408\u610f\u3092\u5f62\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u8f03\u6bb5\u968e\u306e\u30b4\u30fc\u30eb\u306f\u201c\u9867\u5ba2\u304c\u81ea\u793e\u3092\u9078\u3076\u7406\u7531\u3092\u81ea\u5206\u306e\u8a00\u8449\u3067\u8aac\u660e\u3067\u304d\u308b\u201d\u72b6\u614b\u3067\u3059\u3002\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u52b9\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B3%BC%E5%85%A5%E3%83%BB%E5%B0%8E%E5%85%A5%E6%AE%B5%E9%9A%8E%E3%81%AE%E6%96%BD%E7%AD%96%EF%BC%88%E7%8E%87%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%E4%BD%93%E9%A8%93%E8%A8%AD%E8%A8%88%EF%BC%89\"><\/span><strong>\u8cfc\u5165\u30fb\u5c0e\u5165\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u7387\u3092\u4e0a\u3052\u308b\u4f53\u9a13\u8a2d\u8a08\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u5165\u3084\u5c0e\u5165\u6bb5\u968e\u306e\u65bd\u7b56\u3067\u306f\u60c5\u5831\u91cf\u3088\u308a\u300c\u6469\u64e6\u306e\u5c11\u306a\u3055\u300d\u304c\u6c7a\u3081\u624b\u3067\u3059\u3002\u898b\u7a4d\u30fb\u5951\u7d04\u30fb\u521d\u671f\u8a2d\u5b9a\u3092\u4e00\u4f53\u3067\u8a2d\u8a08\u3057\u3001\u6700\u521d\u306e7\u65e5\u9593\u3067\u4fa1\u5024\u306b\u89e6\u308c\u3089\u308c\u308b\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u6a19\u6e96\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u55b6\u696d\u30c8\u30fc\u30af\u306f\u300c\u6c7a\u88c1\u8005\u306e\u4e0d\u5b89\u300d\u300c\u5f79\u5272\u5206\u62c5\u300d\u300c\u64a4\u9000\u6761\u4ef6\u300d\u3092\u5148\u306b\u6574\u7406\u3057\u3001\u7a1f\u8b70\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u5a92\u4f53\u3088\u308a\u3082\u3001\u30e1\u30fc\u30eb\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u5185\u30ac\u30a4\u30c9\u3001CS\u306e\u4e26\u8d70\u3067\u79fb\u884c\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E5%BE%8C%E3%83%BB%E6%BA%80%E8%B6%B3%E6%AE%B5%E9%9A%8E%E3%81%AE%E6%96%BD%E7%AD%96%EF%BC%88%E6%94%B9%E5%96%84%E3%81%A8%E6%8E%A8%E5%A5%A8%E3%81%AE%E9%80%A3%E9%8E%96%EF%BC%89\"><\/span><strong>\u4f7f\u7528\u5f8c\u30fb\u6e80\u8db3\u6bb5\u968e\u306e\u65bd\u7b56\uff08\u6539\u5584\u3068\u63a8\u5968\u306e\u9023\u9396\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u30fb\u6e80\u8db3\u6bb5\u968e\u306f\u300c\u671f\u5f85\u3068\u73fe\u5b9f\u306e\u5dee\u300d\u3092\u57cb\u3081\u308b\u6642\u671f\u3067\u3059\u3002\u30b5\u30af\u30bb\u30b9\u306e\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3001\u5b9a\u4f8b\u30ec\u30d3\u30e5\u30fc\u3001NPS \uff08Net Promoter Score\uff1a\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\uff09\u3068\u5229\u7528\u30ed\u30b0\u306e\u3072\u3082\u4ed8\u3051\u3067\u65e9\u671f\u306b\u6c17\u3065\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e80\u8db3\u5ea6\u5411\u4e0a\u3078\u306e\u30ab\u30ae\u306f<strong>\u300c\u5c0f\u3055\u306a\u6210\u529f\u306e\u79f0\u8cdb\u300d\u3068\u300c\u62e1\u5f35\u6d3b\u7528\u306e\u63d0\u6848\u300d<\/strong>\u3067\u3059\u3002\u3055\u3089\u306bUGC\uff08User Generated Content\uff1a\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3084\u30ea\u30d5\u30a1\u30ec\u30f3\u30b9\u304c\u81ea\u7136\u306b\u751f\u307e\u308c\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u4f5c\u308a\u304c\u8cc7\u7523\u306b\u306a\u308a\u307e\u3059\u3002LTV\u3084\u7d99\u7d9a\u7387\u3092\u6708\u6b21\u3067\u53ef\u8996\u5316\u3057\u3001PDCA\u3092\u56de\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E5%88%86%E6%9E%90%E3%81%A8%E6%94%B9%E5%96%84%E3%81%AE%E6%96%B9%E6%B3%95\"><\/span><strong>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u5206\u6790\u3068\u6539\u5584\u306e\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E5%8F%96%E3%82%8A%E6%96%B9%E3%81%A8%E6%8C%87%E6%A8%99%E8%A8%AD%E8%A8%88\"><\/span><strong>\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u65b9\u3068\u6307\u6a19\u8a2d\u8a08<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u306e\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306f\u300c\u6bb5\u968e\u306e\u79fb\u884c\u7387\u300d\u3068\u300c\u79fb\u884c\u306b\u52b9\u3044\u305f\u63a5\u70b9\u300d\u306e\u3072\u3082\u4ed8\u3051\u3067\u3059\u3002\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u5b8c\u74a7\u4e3b\u7fa9\u3092\u907f\u3051\u3001MMM\uff08Marketing Mix Modeling\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0\uff09\u3084\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9\u306e\u8ca2\u732e\u63a8\u5b9a\u3068\u7c21\u6613\u5b9f\u9a13\u3067\u88dc\u5b8c\u3057\u307e\u3059\u3002<br>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u201c<strong>\u6bb5\u968e \u00d7 KPI \u00d7 \u671f\u9593<\/strong>\u201d\u306e\u6700\u5c0f\u69cb\u6210\u3067\u59cb\u3081\u308b\u3068\u3001\u793a\u5506\u304c\u5b89\u5b9a\u3057\u307e\u3059\u3002\u5e83\u544a\u30fb\u30a6\u30a7\u30d6\u30fbCRM\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u30fbCS\u30e1\u30e2\u3092\u5171\u901aID\u3067\u9023\u643a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E6%9B%B4%E6%96%B0%E3%82%BF%E3%82%A4%E3%83%9F%E3%83%B3%E3%82%B0%E3%81%A8AB%E3%83%86%E3%82%B9%E3%83%88%E3%81%AE%E9%80%B2%E3%82%81%E6%96%B9\"><\/span><strong>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u66f4\u65b0\u30bf\u30a4\u30df\u30f3\u30b0\u3068A\/B\u30c6\u30b9\u30c8\u306e\u9032\u3081\u65b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001\u56db\u534a\u671f\u3054\u3068\u306b\u300c\u6bb5\u968e\u5b9a\u7fa9\u300d\u300cKPI\u8a08\u7b97\u5f0f\u300d\u300c\u30c8\u30fc\u30af\u300d\u3092\u898b\u76f4\u3057\u3066\u66f4\u65b0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B\u30c6\u30b9\u30c8\u306f\u6bb5\u968e\u5358\u4f4d\u3067\u4eee\u8aac\u3092\u7acb\u3066\u3001\u5909\u66f4\u306f1\u301c2\u70b9\u306b\u7d5e\u308a\u307e\u3059\u3002\u7279\u306b\u201c\u6bd4\u8f03\u2192\u8cfc\u5165\u201d\u306e\u79fb\u884c\u7387\u306f\u53ce\u76ca\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u5927\u304d\u3044\u305f\u3081\u3001\u30c6\u30b9\u30c8\u8cc7\u6e90\u3092\u96c6\u4e2d\u3055\u305b\u308b\u306e\u304c\u5b9a\u77f3\u3067\u3059\u3002\u7d50\u679c\u306f\u55b6\u696d\u30fbCS\u3068\u5171\u6709\u3057\u3001\u5931\u6ce8\u30fb\u89e3\u7d04\u7406\u7531\u306e\u30bf\u30b0\u4ed8\u3051\u3092\u6a19\u6e96\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%B1%E6%95%97%E3%81%97%E3%82%84%E3%81%99%E3%81%84%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%E3%81%A8%E5%9B%9E%E9%81%BF%E7%AD%96\"><\/span><strong>\u5931\u6557\u3057\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u56de\u907f\u7b56<\/strong><span 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001\u77e5\u899a\u304b\u3089\u6e80\u8db3\u307e\u3067\u306e\u8a8d\u8b58\u306e\u6d41\u308c\u3092\u898b\u3048\u308b\u5316\u3057\u3001\u6bb5\u968e\u3054\u3068\u306b\u6700\u9069\u306a\u60c5\u5831\u3068\u30c8\u30fc\u30af\u3092\u305d\u308d\u3048\u308b\u8a2d\u8a08\u624b\u6cd5\u3067\u3059\u3002\u5fc3\u7406\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066KPI\u3068\u65bd\u7b56\u3092\u305d\u308d\u3048\u308b\u3053\u3068\u3067\u3001\u30e0\u30c0\u306a\u304f\u4e00\u8cab\u3057\u305f\u6226\u7565\u3092\u56de\u305b\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u6bb5\u968e\u306e\u5b9a\u7fa9\u3068\u79fb\u884c\u6761\u4ef6\u3092\u660e\u78ba\u306b\u3057\u3001\u30c7\u30fc\u30bf\u3092\u3064\u306a\u304e\u3001\u56db\u534a\u671f\u3067\u898b\u76f4\u3059\u904b\u7528\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u306e\u8a00\u8449\u3067\u8a2d\u8a08\u3057\u3001\u5c0f\u3055\u304f\u59cb\u3081\u3066\u7740\u5b9f\u306b\u78e8\u304d\u8fbc\u3080\u3053\u3068\u304c\u3001\u78ba\u5b9f\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u6e80\u8db3\u306e\u9023\u9396\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n<div 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