{"id":1487,"date":"2026-03-06T09:14:05","date_gmt":"2026-03-06T00:14:05","guid":{"rendered":"https:\/\/www.crtm.co.jp\/media\/?p=1487"},"modified":"2026-10-23T16:48:26","modified_gmt":"2026-10-23T07:48:26","slug":"post-1487","status":"publish","type":"post","link":"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/","title":{"rendered":"\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3068\u306f\uff1f\u610f\u5473\u30fb\u4f5c\u308a\u65b9\u3092\u5177\u4f53\u4f8b\u3064\u304d\u3067\u89e3\u8aac"},"content":{"rendered":"\n<p 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title=\"\u30b9\u30c6\u30c3\u30d71\uff1a\u76ee\u7684\u3068\u30b4\u30fc\u30eb\u3092\u5b9a\u3081\u308b\">\u30b9\u30c6\u30c3\u30d71\uff1a\u76ee\u7684\u3068\u30b4\u30fc\u30eb\u3092\u5b9a\u3081\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%82%B9%E3%83%86%E3%83%83%E3%83%972%EF%BC%9A%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E9%A1%A7%E5%AE%A2%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\" title=\"\u30b9\u30c6\u30c3\u30d72\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u8a2d\u5b9a\u3059\u308b\">\u30b9\u30c6\u30c3\u30d72\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" 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title=\"\u30b9\u30c6\u30c3\u30d74\uff1a\u77e5\u899a\u523a\u6fc0\u3068\u30e1\u30c7\u30a3\u30a2\u3092\u8a2d\u8a08\u3059\u308b\">\u30b9\u30c6\u30c3\u30d74\uff1a\u77e5\u899a\u523a\u6fc0\u3068\u30e1\u30c7\u30a3\u30a2\u3092\u8a2d\u8a08\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%82%B9%E3%83%86%E3%83%83%E3%83%975%EF%BC%9AKPI%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\" title=\"\u30b9\u30c6\u30c3\u30d75\uff1aKPI\u3092\u8a2d\u5b9a\u3059\u308b\">\u30b9\u30c6\u30c3\u30d75\uff1aKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E5%85%B7%E4%BD%93%E4%BE%8B\" title=\"\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u5177\u4f53\u4f8b\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u5177\u4f53\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#BtoB%EF%BC%9A%E5%90%8D%E5%88%BA%E7%AE%A1%E7%90%86%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9\" title=\"BtoB\uff1a\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\">BtoB\uff1a\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#BtoC%EF%BC%9A%E5%86%B7%E5%87%8D%E9%A3%9F%E5%93%81\" title=\"BtoC\uff1a\u51b7\u51cd\u98df\u54c1\">BtoC\uff1a\u51b7\u51cd\u98df\u54c1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E9%81%8B%E7%94%A8%E6%96%B9%E6%B3%95\" title=\"\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u904b\u7528\u65b9\u6cd5\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u904b\u7528\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#KPI%E3%81%AE%E8%A6%8B%E7%9B%B4%E3%81%97\" title=\"KPI\u306e\u898b\u76f4\u3057\">KPI\u306e\u898b\u76f4\u3057<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E5%AE%9A%E4%BE%8B%E4%BC%9A%E8%AD%B0%E3%81%A7%E3%81%AE%E6%B4%BB%E7%94%A8\" title=\"\u5b9a\u4f8b\u4f1a\u8b70\u3067\u306e\u6d3b\u7528\">\u5b9a\u4f8b\u4f1a\u8b70\u3067\u306e\u6d3b\u7528<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\" title=\"\u3088\u304f\u3042\u308b\u8cea\u554f\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#Q_%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%82%92%E4%BD%9C%E6%88%90%E3%81%99%E3%82%8B%E3%81%86%E3%81%88%E3%81%A7%E3%80%81%E9%87%8D%E8%A6%81%E3%81%AA%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%E3%81%AF%E4%BD%95%E3%81%A7%E3%81%99%E3%81%8B%EF%BC%9F\" title=\"Q. \u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3046\u3048\u3067\u3001\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f\">Q. \u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3046\u3048\u3067\u3001\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#Q_%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AF%E3%80%81BtoB%E3%81%A7%E3%82%82%E6%B4%BB%E7%94%A8%E3%81%A7%E3%81%8D%E3%81%BE%E3%81%99%E3%81%8B%EF%BC%9F\" title=\"Q. \u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001BtoB\u3067\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u304b\uff1f\">Q. \u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001BtoB\u3067\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#Q_%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E3%83%86%E3%83%B3%E3%83%97%E3%83%AC%E3%83%BC%E3%83%88%E3%81%AF%E3%81%82%E3%82%8A%E3%81%BE%E3%81%99%E3%81%8B%EF%BC%9F\" title=\"Q. \u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\">Q. \u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/post-1487\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"428\" src=\"https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/02\/12-7\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3068\u306f\uff1f.jpg\" alt=\"\" class=\"wp-image-1502\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3068\u306f\u3001<span class=\"marker\">\u9867\u5ba2\u306e\u300c\u8a8d\u8b58\u300d\u304c\u3069\u3046\u5909\u308f\u308b\u304b\u3092\u63cf\u304d\u3001\u305d\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u8a2d\u8a08\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<br>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u306f\u300c\u77e5\u899a\u300d\u3084\u300c\u8a8d\u8b58\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u81ea\u5206\u306b\u306f\u95a2\u4fc2\u306a\u3044\u300d\u3068\u8003\u3048\u3066\u3044\u305f\u9867\u5ba2\u304c\u3001\u300c\u81ea\u5206\u306b\u5fc5\u8981\u3060\u300d\u3068\u8a8d\u8b58\u3092\u5909\u3048\u3066\u8cfc\u5165\u3057\u3001\u6e80\u8db3\u3057\u3066\u4ed6\u8005\u3078\u52e7\u3081\u308b\u307e\u3067\u306e\u6d41\u308c\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P&amp;G\u3067\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u643a\u308f\u3063\u3066\u3044\u305f\u3001\u682a\u5f0f\u4f1a\u793e\u30af\u30fc\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u4ee3\u8868\u53d6\u7de0\u5f79\u306e\u97f3\u90e8\u5927\u8f14\u6c0f\u304c\u8003\u6848\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E8%80%83%E3%81%88%E6%96%B9\"><\/span>\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a8d\u8b58\u306e\u5909\u5316\u3092\u6bb5\u968e\u3054\u3068\u306b\u6574\u7406\u3057\u3001\u5909\u5316\u3092\u4fc3\u3059\u65bd\u7b56\u3068\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u308b\u6307\u6a19\u307e\u3067\u3001\u4e00\u4f53\u3067\u8a2d\u8a08\u3057\u307e\u3059\u3002\u65bd\u7b56\u304b\u3089\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306b\u3069\u3046\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u304b\u3092\u8d77\u70b9\u306b\u3059\u308b\u70b9\u304c\u3001\u8003\u3048\u65b9\u306e\u8ef8\u3067\u3059\u3002<br>\u76ee\u6307\u3059\u306e\u306f\u3001\u9867\u5ba2\u306e\u8a8d\u8b58\u304c\u81ea\u767a\u7684\u306b\u5909\u308f\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u901a\u3057\u305f\u6e80\u8db3\u306b\u3064\u306a\u304c\u308b\u72b6\u614b\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%AA%8D%E8%AD%98%E3%81%AE%E5%A4%89%E5%8C%96%E3%81%A8%E5%B8%82%E5%A0%B4%E5%89%B5%E9%80%A0\"><\/span>\u8a8d\u8b58\u306e\u5909\u5316\u3068\u5e02\u5834\u5275\u9020<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a8d\u8b58\u306e\u5909\u5316\u306f\u3001\u5e02\u5834\u306e\u5275\u9020\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<br>\u9867\u5ba2\u306b\u3068\u3063\u3066\u300c\u3044\u3044\u5546\u54c1\u300d\u306e\u5b9a\u7fa9\u304c\u5909\u308f\u308b\u3068\u3001\u91cd\u8996\u3055\u308c\u308b\u6761\u4ef6\u306e\u9806\u4f4d\u304c\u5165\u308c\u66ff\u308f\u308a\u3001\u65b0\u3057\u3044\u5e02\u5834\u304c\u751f\u307e\u308c\u308b\u305f\u3081\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u81ea\u52d5\u8eca\u306f\u3001\u9ad8\u7d1a\u611f\u3084\u9759\u7c9b\u6027\u304b\u3089\u3001\u5ba4\u5185\u306e\u5e83\u3055\u3001\u4f4e\u71c3\u8cbb\u3001\u96fb\u52d5\u5316\u3078\u3068\u3001\u6c42\u3081\u3089\u308c\u308b\u6761\u4ef6\u304c\u79fb\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u5165\u308c\u66ff\u308f\u308a\u3092<strong>\u300c\u5c5e\u6027\u9806\u4f4d\u306e\u8ee2\u63db\u300d<\/strong>\u3068\u547c\u3073\u3001\u305d\u308c\u306b\u3088\u308b\u65b0\u305f\u306a\u5e02\u5834\u3065\u304f\u308a\u3092<strong>\u300c\u5e02\u5834\u5275\u9020\u300d<\/strong>\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%83%9E%E3%83%83%E3%83%97%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u304c<span class=\"marker\">\u9867\u5ba2\u306e\u300c\u884c\u52d5\u300d\u3084\u300c\u63a5\u70b9\u300d\u3092\u53ef\u8996\u5316\u3059\u308b<\/span>\u306e\u306b\u5bfe\u3057\u3001\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f<span class=\"marker\">\u9867\u5ba2\u306e\u300c<strong>\u8a8d\u8b58\u306e\u5909\u5316<\/strong>\u300d\u3092\u8a2d\u8a08\u3059\u308b<\/span>\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u9055\u3044\u306f\u3001\u5efa\u7269\u306e\u898b\u53d6\u308a\u56f3\u3068\u8a2d\u8a08\u56f3\u306e\u95a2\u4fc2\u306b\u305f\u3068\u3048\u308b\u3068\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p 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href=\"https:\/\/www.crtm.co.jp\/media\/insidesales\/customer-journey-analysis-guide\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790\u3068\u306f\uff1f\u624b\u9806\u3068\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bfe\u3057\u3066\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001\u9867\u5ba2\u306b\u3069\u3046\u601d\u3063\u3066\u307b\u3057\u3044\u304b\u3068\u3044\u3046<strong>\u300c\u672a\u6765\u300d<\/strong>\u3092\u63cf\u304f\u8a2d\u8a08\u56f3\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5358\u306a\u308b\u6383\u9664\u9053\u5177\u3068\u8003\u3048\u3066\u3044\u305f\u5bb6\u96fb\u306b\u5bfe\u3057\u3001\u300c\u81ea\u7531\u306a\u6642\u9593\u3092\u751f\u307f\u51fa\u3059\u5b58\u5728\u300d\u3068\u3044\u3046\u65b0\u3057\u3044\u8a8d\u8b58\u3092\u6301\u3063\u3066\u3082\u3089\u3044\u3001\u672a\u958b\u62d3\u306e\u5e02\u5834\u3092\u5275\u9020\u3057\u305f\u3044\u5834\u5408\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002<br>\u65e2\u5b58\u306e\u65bd\u7b56\u306e\u6539\u5584\u304b\u3001\u65b0\u305f\u306a\u8a8d\u8b58\u306e\u69cb\u7bc9\u304b\u3068\u3044\u3046\u76ee\u7684\u306b\u3088\u3063\u3066\u3001\u4f7f\u3044\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E6%A7%8B%E6%88%90\"><\/span>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u69cb\u6210<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001<span class=\"marker\">\u7e26\u8ef8\u306b\u9867\u5ba2\u306e\u72b6\u614b\u3092\u793a\u3059\u300c\u6bb5\u968e\u300d\u3001\u6a2a\u8ef8\u306b\u5404\u6bb5\u968e\u3067\u6574\u7406\u3059\u308b\u300c5\u3064\u306e\u8981\u7d20\u300d\u3092\u7f6e\u3044\u305f\u8868<\/span>\u3067\u8868\u3057\u307e\u3059\u3002\u8003\u6848\u8005\u304c\u793a\u3059\u6a19\u6e96\u7684\u306a\u56f3\u306f\u7a7a\u6b04\u3067\u3001\u6bb5\u968e\u306e\u6570\u3082\u542b\u3081\u3066\u3001\u5bfe\u8c61\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u308f\u305b\u3066\u81ea\u7531\u306b\u66f8\u304d\u8fbc\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%90%E7%B8%A6%E8%BB%B8%E3%80%91%E9%A1%A7%E5%AE%A2%E3%81%AE%E7%8A%B6%E6%85%8B%E3%82%92%E7%A4%BA%E3%81%99%E6%AE%B5%E9%9A%8E\"><\/span>\u3010\u7e26\u8ef8\u3011\u9867\u5ba2\u306e\u72b6\u614b\u3092\u793a\u3059\u6bb5\u968e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7e26\u8ef8\u306b\u306f\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u306b\u81f3\u308a\u3001\u3055\u3089\u306b\u4ed6\u8005\u3078\u52e7\u3081\u308b\u307e\u3067\u306e\u72b6\u614b\u3092\u3001\u6bb5\u968e\u3068\u3057\u3066\u4e26\u3079\u307e\u3059\u3002<br>\u6a19\u6e96\u7684\u306a\u4f8b\u306f\u3001\u6b21\u306e8\u6bb5\u968e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u73fe\u72b6 \u2192 \u8a8d\u77e5 \u2192 \u8208\u5473 \u2192 \u8cfc\u5165 \u2192 \u4f7f\u7528 \u2192 \u6e80\u8db3 \u2192 \u518d\u8cfc\u5165 \u2192 \u53e3\u30b3\u30df<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u521d\u306e\u300c\u73fe\u72b6\u300d\u306f\u3001\u7af6\u5408\u306e\u5546\u54c1\u3092\u4f7f\u3063\u3066\u3044\u308b\u306a\u3069\u3057\u3066\u3001\u4ed6\u306e\u6a5f\u4f1a\u3084\u89e3\u6c7a\u3059\u3079\u304d\u554f\u984c\u3092\u307e\u3060\u8a8d\u8b58\u3057\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u3059\u3002\u6b21\u306e\u300c\u8a8d\u77e5\u300d\u306f\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u305d\u3046\u3057\u305f\u6a5f\u4f1a\u3084\u554f\u984c\u3092\u8a8d\u8b58\u3057\u305f\u72b6\u614b\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bb5\u968e\u3092\u4e26\u3079\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u4eca\u3069\u306e\u72b6\u614b\u306b\u3044\u308b\u306e\u304b\u3001\u6b21\u306e\u6bb5\u968e\u3078\u9032\u3080\u305f\u3081\u306b\u4f55\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u6574\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%90%E6%A8%AA%E8%BB%B8%E3%80%91%E5%90%84%E6%AE%B5%E9%9A%8E%E3%81%A7%E6%95%B4%E7%90%86%E3%81%99%E3%82%8B5%E3%81%A4%E3%81%AE%E8%A6%81%E7%B4%A0\"><\/span>\u3010\u6a2a\u8ef8\u3011\u5404\u6bb5\u968e\u3067\u6574\u7406\u3059\u308b5\u3064\u306e\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6a2a\u8ef8\u306b\u306f\u3001\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u72b6\u614b\u3068\u3001\u4f01\u696d\u304c\u884c\u3046\u65bd\u7b56\u3001\u305d\u306e\u52b9\u679c\u3092\u30015\u3064\u306e\u8981\u7d20\u3068\u3057\u3066\u4e26\u3079\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u884c\u52d5\u30fb\u614b\u5ea6<\/strong>\uff1a\u5404\u6bb5\u968e\u3067\u9867\u5ba2\u304c\u3068\u308b\u884c\u52d5\u3084\u614b\u5ea6<\/li>\n\n\n\n<li><strong>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\uff08\u8a8d\u8b58\uff09<\/strong>\uff1a\u5404\u6bb5\u968e\u3067\u9867\u5ba2\u304c\u62b1\u3044\u3066\u3044\u308b\u8a8d\u8b58<\/li>\n\n\n\n<li><strong>\u77e5\u899a\u523a\u6fc0<\/strong>\uff1a\u9867\u5ba2\u306e\u8a8d\u8b58\u3092\u6b21\u306e\u6bb5\u968e\u3078\u52d5\u304b\u3059\u305f\u3081\u306b\u5c4a\u3051\u308b\u3001\u63d0\u6848\u3084\u60c5\u5831\u63d0\u4f9b\u306e\u5185\u5bb9\u3002\u300c\u4f55\u3092\u4f1d\u3048\u308b\u304b\u300d\u306b\u3042\u305f\u308a\u307e\u3059<\/li>\n\n\n\n<li><strong>KPI<\/strong>\uff1a\u5404\u6bb5\u968e\u3067\u8a2d\u5b9a\u3059\u308b\u6570\u5024\u76ee\u6a19\u3002\u5a92\u4f53\u306e\u9732\u51fa\u91cf\u3084\u3001\u8a8d\u8b58\u306e\u5909\u5316\u306e\u5ea6\u5408\u3044\uff08\uff05\uff09\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059<\/li>\n\n\n\n<li><strong>\u30e1\u30c7\u30a3\u30a2\u30fb\u5a92\u4f53<\/strong>\uff1a\u77e5\u899a\u523a\u6fc0\u3092\u5c4a\u3051\u308b\u624b\u6bb5\u3084\u63a5\u70b9\u3002\u300c\u3069\u3053\u3067\u4f1d\u3048\u308b\u304b\u300d\u306b\u3042\u305f\u308a\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">5\u3064\u306e\u8981\u7d20\u3092\u6bb5\u968e\u306b\u6cbf\u3063\u3066\u6574\u7406\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u8a8d\u8b58\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE3%E3%81%A4%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5c0e\u5165\u3059\u308b\u3068\u3001\u5358\u306b\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7d44\u7e54\u5168\u4f53\u306b\u3082\u52b9\u679c\u304c\u5e83\u304c\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u8a8d\u8b58\u306e\u5909\u5316\u3092\u8ef8\u306b\u6226\u7565\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u65bd\u7b56\u5c55\u958b\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u30c1\u30fc\u30e0\u306e\u9023\u643a\u3082\u9032\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E3%81%AE%E8%AA%8D%E8%AD%98%E3%82%92%E6%B7%B1%E3%81%8F%E7%90%86%E8%A7%A3%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>\u9867\u5ba2\u306e\u8a8d\u8b58\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p 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class=\"wp-block-paragraph\">KPI\u306f\u3001\u8a8d\u77e5\u304b\u3089\u5c0e\u5165\u307e\u3067\u306e\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u6570\u3001\u8cc7\u6599\u8acb\u6c42\u6570\u3001\u5546\u8ac7\u6570\u3001\u53d7\u6ce8\u6570\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u5c0e\u5165\u5f8c\u306f\u3001\u5229\u7528\u72b6\u6cc1\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u5951\u7d04\u66f4\u65b0\u7387\u306a\u3069\u3092\u6307\u6a19\u3068\u3057\u3001\u7d99\u7d9a\u5229\u7528\u3084\u4ed6\u793e\u3078\u306e\u63a8\u5968\u306b\u95a2\u3059\u308b\u65bd\u7b56\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p 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src=\"https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-1024x479.jpg\" alt=\"\" class=\"wp-image-2758\" srcset=\"https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-1024x479.jpg 1024w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-767x359.jpg 767w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-1536x719.jpg 1536w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-2048x959.jpg 2048w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-300x140.jpg 300w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-1024x479.jpg 856w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BtoC%EF%BC%9A%E5%86%B7%E5%87%8D%E9%A3%9F%E5%93%81\"><\/span>BtoC\uff1a\u51b7\u51cd\u98df\u54c1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u51b7\u51cd\u98df\u54c1\u306b\u5bfe\u3057\u3066\u3001\u300c\u624b\u629c\u304d\u3067\u3001\u7f6a\u60aa\u611f\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8a8d\u8b58\u3092\u6301\u3064\u6d88\u8cbb\u8005\u3092\u60f3\u5b9a\u3057\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u8a8d\u8b58\u3092<strong>\u300c\u624b\u8efd\u306b\u304a\u3044\u3057\u304f\u98df\u3079\u3089\u308c\u308b\u3001\u8ce2\u3044\u9078\u629e\u300d<\/strong>\u3078\u3068\u5909\u3048\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3001\u51b7\u51cd\u98df\u54c1\u306e\u304a\u3044\u3057\u3055\u3084\u624b\u8efd\u3055\u3092\u8a34\u6c42\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u77e5\u899a\u523a\u6fc0\u306b\u306f\u3001\u98df\u5353\u3067\u9903\u5b50\u3092\u713c\u304f\u697d\u3057\u3055\u3084\u304a\u3044\u3057\u3055\u3092\u63cf\u3044\u305fCM\u3084\u3001\u51b7\u51cd\u98df\u54c1\u3092\u4f7f\u3063\u305f\u30a2\u30ec\u30f3\u30b8\u30ec\u30b7\u30d4\u306eSNS\u767a\u4fe1\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u306f\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u6570\u3084\u52d5\u753b\u306e\u8996\u8074\u6570\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u3001\u8cfc\u5165\u6570\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u8cfc\u5165\u5f8c\u3082\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306a\u3069\u3092\u6307\u6a19\u3068\u3057\u3001\u7d99\u7d9a\u8cfc\u5165\u3084\u4ed6\u8005\u3078\u306e\u63a8\u5968\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u51b7\u51cd\u98df\u54c1\u306b\u3064\u3044\u3066\u3082\u3001\u540c\u69d8\u306b\u6a19\u6e96\u306e8\u6bb5\u968e\u30685\u3064\u306e\u69cb\u6210\u8981\u7d20\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u8a8d\u8b58\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u3084KPI\u306e\u8a2d\u8a08\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u51b7\u51cd\u98df\u54c1\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-1024x479.jpg\" alt=\"\" class=\"wp-image-2759\" srcset=\"https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u51b7\u51cd\u98df\u54c1\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-1024x479.jpg 1024w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u51b7\u51cd\u98df\u54c1\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-300x140.jpg 300w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u51b7\u51cd\u98df\u54c1\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-767x359.jpg 767w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u51b7\u51cd\u98df\u54c1\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-1536x719.jpg 1536w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u51b7\u51cd\u98df\u54c1\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-2048x959.jpg 2048w, https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/03\/\u3010\u56f3\uff1a\u51b7\u51cd\u98df\u54c1\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3011-1024x479.jpg 856w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E9%81%8B%E7%94%A8%E6%96%B9%E6%B3%95\"><\/span>\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u904b\u7528\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001\u4e00\u5ea6\u4f5c\u6210\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u5e02\u5834\u3084\u9867\u5ba2\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001KPI\u3067\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u308a\u306a\u304c\u3089\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u3067\u3001\u30e2\u30c7\u30eb\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI%E3%81%AE%E8%A6%8B%E7%9B%B4%E3%81%97\"><\/span>KPI\u306e\u898b\u76f4\u3057<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u6bb5\u968e\u306eKPI\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3001\u76ee\u6a19\u3092\u4e0b\u56de\u3063\u305f\u5834\u5408\u306f\u3001\u539f\u56e0\u3092\u5207\u308a\u5206\u3051\u307e\u3059\u3002<span class=\"marker\">\u884c\u52d5\u306eKPI\uff08\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\uff09\u3068\u8a8d\u8b58\u306eKPI\uff08\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u300c\u81ea\u5206\u306b\u5408\u3044\u305d\u3046\u3060\u300d\u3068\u7b54\u3048\u305f\u4eba\u306e\u5272\u5408\u306a\u3069\uff09\u3092\u4e26\u3079\u3066\u898b\u308b<\/span>\u3068\u3001\u898b\u76f4\u3059\u7b87\u6240\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u884c\u52d5\u306eKPI<\/th><th>\u8a8d\u8b58\u306eKPI<\/th><th>\u898b\u76f4\u3059\u7b87\u6240<\/th><th>\u898b\u76f4\u3057\u306e\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>\u9ad8\u3044<\/td><td>\u4f4e\u3044<\/td><td>\u4f1d\u3048\u308b\u5185\u5bb9\uff08\u77e5\u899a\u523a\u6fc0\uff09<\/td><td>\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u66f8\u304d\u63db\u3048\u308b<\/td><\/tr><tr><td>\u4f4e\u3044<\/td><td>\u9ad8\u3044<\/td><td>\u5c4a\u3051\u308b\u5834\u6240\uff08\u30e1\u30c7\u30a3\u30a2\u30fb\u5a92\u4f53\uff09<\/td><td>\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u63a5\u70b9\u3092\u5897\u3084\u3059<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%9A%E4%BE%8B%E4%BC%9A%E8%AD%B0%E3%81%A7%E3%81%AE%E6%B4%BB%E7%94%A8\"><\/span>\u5b9a\u4f8b\u4f1a\u8b70\u3067\u306e\u6d3b\u7528<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9a\u4f8b\u4f1a\u8b70\u306a\u3069\u3067\u30e2\u30c7\u30eb\u3092\u53c2\u7167\u3059\u308b\u3068\u3001\u300c\u4eca\u3001\u9867\u5ba2\u306e\u3069\u306e\u6bb5\u968e\u306e\u3001\u3069\u306e\u8a8d\u8b58\u3092\u5909\u3048\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u3001\u30e1\u30f3\u30d0\u30fc\u5168\u54e1\u3067\u78ba\u8a8d\u3057\u306a\u304c\u3089\u65bd\u7b56\u3092\u898b\u76f4\u305b\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u30c1\u30fc\u30e0\u3068\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u300c\u8208\u5473\u300d\u306e\u6bb5\u968e\u306e\u9867\u5ba2\u3078\u306e\u50cd\u304d\u304b\u3051\u3092\u8abf\u6574\u3057\u305f\u308a\u3001\u5546\u54c1\u958b\u767a\u30c1\u30fc\u30e0\u304c\u300c\u6e80\u8db3\u300d\u306e\u6bb5\u968e\u306e\u9867\u5ba2\u306e\u58f0\u3092\u88fd\u54c1\u6539\u5584\u306b\u6d3b\u304b\u3057\u305f\u308a\u3068\u3001\u90e8\u9580\u3092\u307e\u305f\u3044\u3060\u898b\u76f4\u3057\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\"><\/span>\u3088\u304f\u3042\u308b\u8cea\u554f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%82%92%E4%BD%9C%E6%88%90%E3%81%99%E3%82%8B%E3%81%86%E3%81%88%E3%81%A7%E3%80%81%E9%87%8D%E8%A6%81%E3%81%AA%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%E3%81%AF%E4%BD%95%E3%81%A7%E3%81%99%E3%81%8B%EF%BC%9F\"><\/span>Q. \u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3046\u3048\u3067\u3001\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9867\u5ba2\u8996\u70b9\u3092\u6301\u3064\u3053\u3068<\/strong>\u3067\u3059\u3002<br>\u4f01\u696d\u5074\u306e\u300c\u3053\u3046\u601d\u3063\u3066\u307b\u3057\u3044\u300d\u3068\u3044\u3046\u9858\u671b\u3060\u3051\u3092\u4e26\u3079\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u901a\u3058\u3066\u3001\u300c\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u3069\u3046\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u4e8b\u5b9f\u3092\u8d77\u70b9\u306b\u8003\u3048\u307e\u3059\u3002\u5b9f\u969b\u306e\u9867\u5ba2\u7406\u89e3\u304c\u3001\u5b9f\u52b9\u6027\u306e\u3042\u308b\u30e2\u30c7\u30eb\u306e\u571f\u53f0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AF%E3%80%81BtoB%E3%81%A7%E3%82%82%E6%B4%BB%E7%94%A8%E3%81%A7%E3%81%8D%E3%81%BE%E3%81%99%E3%81%8B%EF%BC%9F\"><\/span>Q. \u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001BtoB\u3067\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BtoB\u3067\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<br>BtoB\u306e\u8cfc\u8cb7\u3067\u3082\u3001\u5224\u65ad\u3059\u308b\u306e\u306f\u4eba\u3067\u3042\u308a\u3001\u62c5\u5f53\u8005\u3084\u6c7a\u88c1\u8005\u3068\u3044\u3063\u305f\u5f79\u5272\u3084\u72b6\u6cc1\u306b\u3088\u3063\u3066\u3001\u300c\u3044\u3044\u5546\u54c1\u300d\u306e\u57fa\u6e96\u304c\u5909\u308f\u308b\u305f\u3081\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u73fe\u5834\u306e\u62c5\u5f53\u8005\u306f\u4f7f\u3044\u3084\u3059\u3055\u3092\u3001\u6c7a\u88c1\u8005\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u91cd\u8996\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002\u5f79\u5272\u3054\u3068\u306e\u8a8d\u8b58\u306e\u5909\u5316\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_%E3%83%91%E3%83%BC%E3%82%BB%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%95%E3%83%AD%E3%83%BC%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E3%83%86%E3%83%B3%E3%83%97%E3%83%AC%E3%83%BC%E3%83%88%E3%81%AF%E3%81%82%E3%82%8A%E3%81%BE%E3%81%99%E3%81%8B%EF%BC%9F\"><\/span>Q. \u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30af\u30fc\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306e<a href=\"https:\/\/www.coupmarketing.jp\/blog\/20200520\/perceptionflow_model\">\u300c\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30fb\u30e2\u30c7\u30eb\u6982\u8aac\u300d<\/a>\u306e\u30da\u30fc\u30b8\u3067\u3001\u7a7a\u6b04\u306e\u6a19\u6e96\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6bb5\u968e\u306e\u6570\u3082\u542b\u3081\u3066\u3001\u5bfe\u8c61\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u308f\u305b\u3066\u66f8\u304d\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30e2\u30c7\u30eb\u306f\u3001<span class=\"marker\">\u884c\u52d5\u3067\u306f\u306a\u304f\u9867\u5ba2\u306e\u300c\u8a8d\u8b58\u300d\u306e\u5909\u5316\u3092\u8ef8\u306b\u3001\u9867\u5ba2\u306b\u5c4a\u304f\u65bd\u7b56\u3068KPI\u3092\u8a2d\u8a08\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002\u8981\u70b9\u306f\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u69cb\u6210<\/strong>\uff1a\u7e26\u8ef8\u306e\u6bb5\u968e\u3068\u3001\u6a2a\u8ef8\u306e5\u3064\u306e\u8981\u7d20\u3067\u6574\u7406\u3059\u308b<\/li>\n\n\n\n<li><strong>\u30e1\u30ea\u30c3\u30c8<\/strong>\uff1a\u9867\u5ba2\u306e\u8a8d\u8b58\u3092\u7406\u89e3\u3067\u304d\u3001\u65bd\u7b56\u306b\u4e00\u8cab\u6027\u304c\u751f\u307e\u308c\u3001\u7d44\u7e54\u306e\u5171\u901a\u8a00\u8a9e\u306b\u306a\u308b<\/li>\n\n\n\n<li><strong>\u4f5c\u308a\u65b9<\/strong>\uff1a\u76ee\u7684\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u3001\u5404\u6bb5\u968e\u306e\u8a8d\u8b58\u3001\u77e5\u899a\u523a\u6fc0\u3068\u30e1\u30c7\u30a3\u30a2\u3001KPI\u306e\u9806\u306b\u8a2d\u8a08\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u306f\u3001\u5909\u3048\u305f\u3044\u8a8d\u8b58\u3092\u4e00\u3064\u6c7a\u3081\u308b\u3068\u3053\u308d\u304b\u3089\u3001\u81ea\u793e\u306e\u30e2\u30c7\u30eb\u3065\u304f\u308a\u3092\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:216px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#ffecde\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u4e00\u54e1\u3068\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u304b\u3089\u7d99\u7d9a\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u307e\u3067\u3092\u62c5\u3046\u3001<br>\u4f34\u8d70\u578b\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u300cSABU\uff08\u30b5\u30d6\uff09\u300d\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.crtm.co.jp\/product\/products\/sabu\/\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"73\" src=\"https:\/\/www.crtm.co.jp\/media\/wp-content\/uploads\/2026\/07\/\u3010CTA\u30dc\u30bf\u30f3\u3011SABU.png\" alt=\"\" class=\"wp-image-2315\" style=\"width:593px;height:auto\"\/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u53c2\u8003\u6587\u732e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30fb\u682a\u5f0f\u4f1a\u793e\u30af\u30fc\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc<a href=\"https:\/\/www.coupmarketing.jp\/blog\/20200520\/perceptionflow_model\">\u300c\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u30fb\u30e2\u30c7\u30eb\u6982\u8aac\u300d<\/a>\uff082020\u5e74\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30fbNEC wisdom<a href=\"https:\/\/wisdom.nec.com\/ja\/feature\/dxmanagement\/2022031801\/index.html\">\u300c\u300e\u8a8d\u8b58\u300f\u306e\u5909\u5316\u3067\u300e\u5e02\u5834\u300f\u3092\u5275\u9020\u3059\u308b \uff5e\u591a\u69d8\u5316\u6642\u4ee3\u306e\u52dd\u3061\u7b4b\u3092\u5275\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u624b\u6cd5\u3068\u306f\uff5e\u300d<\/a>\uff082022\u5e74\uff09<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u81ea\u793e\u5546\u54c1\u306e\u826f\u3055\u304c\u306a\u304b\u306a\u304b\u9867\u5ba2\u306b\u4f1d\u308f\u3089\u306a\u3044\u300d\u3042\u308b\u3044\u306f\u300c\u5e83\u544a\u3092\u51fa\u3057\u3066\u3082\u53cd\u5fdc\u304c\u8584\u304f\u3001\u6b21\u306e\u6253\u3061\u624b\u304c\u898b\u3048\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u307e\u305b\u3093\u304b\u3002 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